Zoolab HQ

Our head office, we fondly refer to as the ZOOLAB, is located in the beautiful, mountainous ski resort town of Queenstown in the awe inspiring South Island of New Zealand.

Our vision is to bring to life the most wholesome and trusted food brand imaginable. As a highly innovative, world-class, design-led food company, we are focused on creating quality nutrition of the highest ethical standards, whilst embracing modern day advanced nutritional science. We source the country’s finest pure milk, from cows grazing our lush GREEN pastures, nurtured by passionate dairy farmers, in the pristine environment of New Zealand.

Currently, our core focus is producing a unique range of premium quality New Zealand dairy sourced KIWIPRO MILK FORMULAS which have naturally evolved from our award winning GREENMONKEY ORGANIC BABY FOOD range. However, like any innovative company, we are always hatching plans in the ZOOLAB and have many exciting new innovations in the pipeline.

The Zoolab Team:

Our ‘ZOOLAB’ team achieves a blend of creativity, critical thinking, problem solving, collaboration, world-class science knowledge and ‘Kiwi’s’ who take the utmost care in the creation & production of a premium product for our valued international customers.

Andy Macbeth 

Founder/Owner GREENZOO Brand, Business Arkitect, Executive Chairman

Lincoln University. B.Com. (Valuation & Property Management), P.Grad Diploma (Accounting & Finance)

Andy leads the team at GREENZOO from it’s base in Queenstown, New Zealand. He is a ‘Business Arkitect/ Strategist’, passionate about integrated design and applying it to all aspects of the business. He has been involved in the food industry for most of his career, with a ten year stint as CEO of the iconic ‘Kiwi’ snack company ‘Cookie Time’, where he spearheaded the development of the innovative, patented ‘One Square Meal’ balanced food bar concept.

Exhibiting a high achiever personality from a young age, a real passion of Andy’s has been competitive sport achieving at Elite level, being a former age group NZ Cycling Champion, Coast to Coast Multisport race multiple record holder plus an avid Adventure Racer (now retired). It’s the tenacity, mental focus and resilience he has developed from years of tough racing that he believes transfers potently across to the challenge and exploits of business.

He lives life to the full, trying to balance his business life with family & leisure time, enjoying the natural environment that the South Island offers. He is a keen outdoorsman – a skier, mountain biker, adventurer and embraces with vigour any challenge thrown his way whether business related or not.

Andy has the vision of building GREENZOO into a Globally Renowned Brand from the building blocks of creating a world-class team. He wishes to do this through dependable leadership, establishing and maintaining positive relationships, collaborative partnerships, transparency, integrity, professionalism and ultimately providing an end product that lives up to his exceptionally high standards.

Charlotte Rebbeck

Founder GREENMONKEY Baby Food, Owner, Growth Projects Lincoln University.

Lincoln University B. Com. (Resource Management & Landscape Architecture)

Brought up on a small farm on the outskirts of Christchurch, it was here where Charlotte’s parents instilled her passion for the outdoors and her love of wholesome home grown food. In 1998 Charlotte embarked on the classic ‘Kiwi’ OE (Overseas Experience), where she worked in the Cayman Islands, United Kingdom and her father’s home country Ireland before returning to New Zealand in 2003 to start GREENMONKEY Organic baby food. Like most successful entrepreneurs, life’s experiences and lessons have shaped the values and ethos which she maintains to this day. Her love of the environment, the sustainable organics philosophy and her desire to constantly improve is what inspires her when developing exciting new products. Hence, there is no time for complacency when it comes to continually developing the brand and business. A dedicated mother, Charlotte has a supportive family and enjoys her personal adventures with them. She has maintained an incredibly grounded and practical approach to business and enjoys working hard with trusted business companions. Her vision and business ethics are highly respected and she has admiration for the people who have contributed to the GREENMONKEY story and the value and wisdom of her mentors over the years.

David Huang

Director Sales & Marketing GREENZOO Australia

Otago University. B.Sc, Dip SC (Microbiology)

Born in Taiwan, David grew up and was educated in Auckland New Zealand and now resides in Sydney where he heads up the GREENZOO Australia division. He has a real passion for sales & innovative marketing and enjoys the cut and thrust of working with businesses with a diversity of cultural backgrounds around the world. He has extensive experience establishing and building businesses in Australasia, International Asian joint venture operations and contemporary marketing strategies. His very personable nature and inherent skills in sales operations has allowed him to accelerate growth in all the businesses he has been involved in to date. David’s background brings significant value to the GREENZOO team as we execute our Asian strategy. He also has executive leadership experience in the healthcare and sports industries, key future target markets for the Company.

Steven Lee

Director Finance & Operations, GREENZOO

Australia University of NSW. Master.Engineering (Engineering Science), University of Auckland. B.Technology (Hons, Information Technology)

Steven was born in Taiwan and his family immigrated to New Zealand when he was 15. As Chief Financial Officer, Steven is responsible for the financial stewardship of the company. This includes capital and operating budgets, financial affairs and reporting, procurement and debt/treasury management. Whilst joining GREENZOO, Steven also serves as a Co-Executive Officer of R&D Sports Pty Ltd in Australia (since 2011). In this role, Steven oversees the overall financial and administrative operations of the company. He has years of professional experience in a variety of fields such as IT, Sales and Financial management. From 2005 to 2009, he was appointed as Business Development Manager for both US and Asia markets for AsusTek and HannStar in Taiwan. Given a wealth of experience working across multiple countries by applying a close, virtual collaboration with all management departments, Steven honed his ability to optimally manage the company by considering both global integration as well as local responsibilities. Personally, Steven is a very proud ‘Kiwi’. He has always been a big fan of the world champion ALL BLACKS rugby team

Simon Mulligan

Design Leader

Design and Arts college of New Zealand. (Diploma of Communication Arts and Design) Emily Carr institute of Art and Design, Vancouver, Canada. (Advanced Desktop Publishing)

Simon has enjoyed a successful creative career that spans over 15 years. He has been a critical part of the GREENZOO design team collaborating closely with the founders of GREENZOO for over ten years receiving both strategic and art direction to attain quality design outputs as a closely knit team. Simon is currently the art director and business owner of Paperbox Creative, a boutique design agency committed to producing excellence for clients with award winning outcomes. Simon has been fortunate to have adventured abroad and worked on many national and international campaigns for a variety of clients across a wide range of industries. He has achieved both local and global recognition for a variety of his projects. With an affinity for teaching design he lectured at the Design and Arts College of New Zealand for an extensive period and spent 12 years working alongside some of the most acclaimed New Zealand contemporary artists whilst working at the McDougall Art Gallery in his hometown of Christchurch.


Back to Top