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Where it began

We began with a design lead philosophy to bring to life the most natural and convenient food on earth.

It started back in 2002, the idea for the brand came about when the Rebbeck sisters were disappointed with the existing variety of ready-made baby foods on the market. Being parents we only wanted the very best for our babies, but when we went to reach for convenience the selection was very unappetising. There was no way we would start our children’s life eating habits on beige tasteless mush, our wee babies deserve better food than that… inspiration created action for us to bring to life our passion of the most natural, convenient and pure baby food on earth.

New babies are so pure, we wanted food that was grown and produced naturally in New Zealand’s pristine environment, just like our parents made for us. For us it seemed so simple – gather the best natural goodness, make it convenient and offer something to parents that they can always trust. The ingredients always add up to 100% removing the usual ingredients label guesswork. Our products needed to be environmentally responsible, have amazing design and inbuilt passion to be the best!

So GreenMonkey™ Organic Baby Food was born naturally in New Zealand.

The GreenMonkey™ Organic Baby Food was a success, babies and parents loved the range, which inspired the team to look beyond baby food and focus on other products that would showcase the best that New Zealand has to offer. So in 2010, GreenZoo™ was born to bring products that are good for you, kind on the environment and is striving for a better and more sustainable future for you and the earth.

GreenZoo™ is a wellness food brand born right here in the pristine environment of New Zealand. It has naturally evolved from the development journey of our award winning GreenMonkey™ Organic Baby Food. 

Our vision is to bring to life the most wholesome and trusted food brand imaginable. A highly innovative, world-class, design led food company focused on creating quality nutrition of the highest ethical standards, whilst embracing advanced nutritional science.

Our desire is to develop wellness food products that consumers can have total confidence in and know will benefit their health. We are passionate about creating premium quality foods that can make a positive difference in peoples lives and their wellbeing, especially their children! The trend today of mass produced, over processed and poor quality food has inspired us to challenge such norms. It is this endeavour to provide customers with super high-end foods that fuels our creativity so we can continue to innovate and deliver new products to the market.

Based in Canterbury, New Zealand, GreenZoo™ is nestled between the majestic southern alps of the South Island and the wild and fresh South Pacific Ocean – the perfect place to dream up inspirational ideas.

Today GreenZoo™ reaches millions of customers across Asia Pacific, its range of products continues to grow as customers resonate with the philosophy of the GreenZoo™ team.


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