Green Monkey™ was delighted when it was announced the winner of three Massey University Food Awards for its super premium organic baby food that is born naturally in New Zealand. The Canterbury based business won the Packaging design award, FMCG Meal solution award, and the Crop and Food fruit and vegetable award. The team behind the adaptation from the existing frozen baby food to an eye catching and innovative shelf stable pouch were ecstatic with the praise and recognition for this new baby.
Green Monkey™ super premium baby foods are certified organic using only New Zealand grown organic produce for their entire range, a feature becoming increasingly important to consumers in times of uncertainty around global food safety.
Inspired by mothers disappointed with the unappetising baby foods available, Green Monkey™ has far exceeded the quality of any baby food ever seen before. Green Monkey™ impressed the judges by its creative, modern and ultra-convenient packaging design, ease of use for consumers, and appeal for merchandisers for its functional presentation on shelf using an edgy recycled cardboard shelf display device which included the use of sustainable vegetable inks. The design was created with the end user in mind from the outset and as a result Green Monkey™ was commended for its simple, yet vibrant and healthy premium food for babies. Never before has a baby food been recognised for such a high level of innovation.
Additionally, Green Monkey™ was commended for a sustainable business focus and support for New Zealand organic growers and its premium quality ethos.
The biennial awards recognise the country’s most innovative food products manufactured in New Zealand, rewarding innovation and excellence.
Managing Director Charlotte Rebbeck summarised:
“We were rapt to gain such accolades in these prestigious awards and to receive three was overwhelming. Green Monkey™ are recognised as the leaders of innovation in baby food. Our product is 100% premium New Zealand organic food that our babies are deserving of. Baby food should be healthy, nutritious and inspiring. Green Monkey™ premium organic pouches are the end result of a strategic and integrated design led philosophy championed over the past year by business arkitect and colleague Andy Macbeth and the help of a fantastic team of like-minded people.”